In 2006 Japan fair Trade Committee (JFTC), a leading coffee business group in Japan, visited Sri Lanka and identified the potential of regaining of Sri Lankan Arabica Coffee industry hidden in the history. Thereafter, with the collaborative support of Japan International Cooperation Agency (JICA), JFTC and Department of Export Agriculture – Sri Lanka (DEA) launched a coffee development project in 2007 based on central hill of the country. Consequently, JFTC created an opportunity to sell this quality coffee in Japanese market. In this course JFTC vision was
“Fair Price for Coffee & Good Life for Farmers and to make Consumers happy with superior rare quality coffee”.
Since 2008 Japanese coffee lovers luckily have been enjoying that miraculous taste hidden in history for the first time in the world.